Vector Artwork – What It is

A vector image will have a file extension of something like eps, ai, or cdr. These file types are created in programs such as Adobe Illustrator or CorelDRAW and you would need one of these programs to view this type of artwork on your computer. When using one of these programs to view a vector image, you can easily tell the difference between it and a standard bitmap or jpg image.

In a professional art program, the outlines of a vector object are curved and smooth, without any of these squares. Aside from being more precise, a vector object is also not a flat image. If your logo has a white square in the background as most flat images do, the logo is stuck to it and the white cannot be taken out or made transparent to show a background color. So your black badges or business cards will then have a white square in the corner, rather than just having your oval-shaped logo printed in your company colors on the black background. Having the layered vector artwork allows any of the different parts or segments of a logo to be changed. Saving a bitmap inside a file type like an eps or ai will not turn it into a layered vector file. Some professional programs have a function to trace bitmap images into vector images, but even still this can be a difficult process without the proper knowledge on how to navigate these types of programs and art files.

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